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Loans Now Take Minutes. But Can You Really Afford That EMI?

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A Loan in Minutes? India’s Borrowing Habit Is Changing

Taking a personal loan used to mean paperwork, a bank visit and plenty of waiting.

Today, it can be as simple as opening an app, entering a few details and getting money in your account within minutes.

That convenience is changing how Indians borrow – especially when it comes to small-ticket personal loans.

In FY26, digital NBFCs and lending apps accounted for more than three-fourths of personal loans by volume. But there is an important difference in the size of these loans: the average digital loan was just over ₹16,000, while the average bank loan was close to ₹5 lakh. Banks still account for the majority of the money lent, but digital platforms have increasingly moved into the small, urgent borrowing segment.

Why are small loans becoming so popular?

The answer is fairly simple: convenience.

If someone suddenly needs ₹10,000 – ₹20,000, applying through an app can feel much easier than going through a traditional loan process.

There is less paperwork, no need to visit a branch and, in many cases, the money can arrive quickly.

But there is another side to this convenience.

When borrowing becomes this easy, it can also become easier to borrow without stopping to ask whether the purchase is actually affordable.

And that is where personal finance becomes important.

Need or want? That’s the real question

There are situations where borrowing can genuinely help.

A medical emergency, a temporary loss of income or an unexpected expense can leave a household with very few options.

The concern is when loans become the default way to pay for everyday wants.

A new phone.
A holiday.
A bigger TV.
A wedding expense.
Festival shopping.

The purchase may feel affordable because the cost is split into small EMIs. But the EMI doesn’t make something cheaper, it simply spreads the payment over time, often with interest and other charges added.

The EMI trap can start small

A ₹15,000 loan may not look intimidating on its own.

But add another loan next month. Then a credit-card bill. Then another EMI.

Suddenly, a large portion of your monthly income is already committed before the month has even begun.

The bigger risk comes when someone takes a new loan to repay an existing one.

That can create a cycle where borrowing is no longer being used to manage a temporary cash-flow problem, it is being used to keep previous debt going.

India’s household debt is also rising

The rise in personal borrowing is happening alongside a broader increase in household debt.

According to RBI data cited in recent analyses, household debt stood at 45.5% of GDP, while non-housing retail loans  which include personal and other consumer-focused borrowing  accounted for 58.4% of household debt as of March 2026.

That matters for an individual too.

The more of your monthly income that goes towards EMIs, the less money is available for saving, investing and handling unexpected expenses.

So the cost of a loan isn’t just the interest you pay.

It can also be the savings you don’t make because your income is already tied up in repayments.

Being eligible doesn’t mean you can afford it

This may be the most important distinction when taking a personal loan.

A lender approving you for ₹1 lakh doesn’t automatically mean ₹1 lakh is comfortable for your budget.

Before taking a loan, look beyond the EMI.

Ask yourself:

Do I actually need this purchase?

Can I repay the loan without cutting into my essential expenses or savings?

What is the total amount I’ll repay, including interest and charges?

What happens if my income drops next month?

Digital lending has made access to credit faster. But that doesn’t necessarily mean borrowing should become faster too. Because when a loan is only a few taps away, the most important step may be the one before you tap “Apply.”

Source: The Federal, RBI; FY26 data.

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The ₹80,000 Phone: A Status Symbol or a Financial Mistake?

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For young earners, buying an expensive smartphone can feel like a reward for hard work. But when does the desire to look successful start getting in the way of building wealth?

The first salary brings a new kind of freedom. A young professional can finally buy things without asking for money. And often, the first big purchase is a smartphone.

Friends are flaunting their latest devices, Instagram is flooded with unboxing videos and a perfectly functional phone suddenly feels outdated. An ₹80,000 smartphone starts looking less like an expense and more like a reward for all the hard work.

But there is a difference between buying something because it adds value and buying it because it makes life look better to others.

India’s premium smartphone obsession

India’s smartphone market is moving towards premium devices. According to Counterpoint Research, smartphones priced above ₹30,000 accounted for 22% of smartphone shipments in India in 2025, their highest ever share.

A July 2026 Counterpoint Research survey also found that 46% of prospective smartphone buyers in India were willing to stretch their budgets to purchase their preferred phone despite price increases. Among consumers aged 25 to 30, the figure was 52%.

These numbers do not mean everyone buys expensive phones for status. Better cameras, performance and software support can justify the premium. However, they highlight how willing consumers can be to spend beyond their original budgets for a device they desire.

For young professionals still building their savings, this creates a dilemma: should the money go towards a premium phone or towards financial security?

What does an ₹80,000 phone actually cost?

Consider someone earning ₹40,000 a month and choosing between a ₹15,000 smartphone and an ₹80,000 device.

The premium phone costs twice their monthly salary before deductions. The budget alternative costs less than half of one month’s salary.

The difference is ₹65,000. That money could help build an emergency fund, pay for professional training or contribute towards future investments.

Of course, a premium phone may offer better features and a longer useful life. The point is not that expensive phones are always a bad purchase. It is whether the additional benefits justify the additional cost.

The EMI trap

Monthly instalments can make an expensive purchase feel manageable. Instead of thinking about ₹80,000, buyers focus on a smaller monthly payment.

But an affordable EMI does not automatically make a purchase financially sensible.

If repayments leave little money for savings, rent or other priorities, the phone may be stretching the budget more than it appears. Interest and fees can also increase the total cost.

The real cost of keeping up

The phone that attracts compliments today may become ordinary tomorrow. A newer model arrives, attention shifts and the excitement fades. The money spent, however, does not return.

For someone whose main motivation is social recognition, this creates an uncomfortable trade off. The owner bears the full cost while the approval may last only a short time.

Choosing a budget phone and keeping the ₹65,000 difference could create room for savings, experiences or investments. For illustration, ₹65,000 invested at an assumed annual return of 10% could grow to approximately ₹1.05 lakh over five years, before taxes and charges. Actual returns are not guaranteed.

So, should young earners buy budget phones?

Not necessarily. A premium phone can be worth the money when its features genuinely matter and the purchase fits comfortably within the buyer’s finances.

But before upgrading, it helps to ask: is the phone being purchased for its usefulness or because everyone else seems to have one?

Affordable smartphones have expanded the choices available to consumers. For everyday needs such as messaging, digital payments, browsing and streaming, a budget device may be sufficient.

A smartphone can signal purchasing power, but it cannot tell anyone how financially secure its owner really is.

The real flex is not owning the most expensive phone. It is being able to afford the things that matter without sacrificing the financial freedom that makes them possible.

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Can Your Handbag Get You a Loan?

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Can Your Handbag Get You a Loan Now?

There was a time when buying a designer bag was fairly straightforward: you liked it, you could afford it, and you bought it.

Now, things are a little different.

People are booking appointments, joining waitlists and hunting down specific colours, materials and limited-edition pieces. There are collectors with entire rooms dedicated to their handbags. And increasingly, buyers aren’t looking at these bags only as fashion purchases; they are looking at what the bag could be worth years down the line.

That got me thinking: when did a handbag start looking like an investment?

The Numbers Are Making The Case

According to the Knight Frank Luxury Investment Index, handbags were the best-performing luxury collectible category in 2024, gaining 2.8%. 

Economic Times also highlighted how certain luxury handbags can sell for significantly more in the resale market than their original retail price. One example cited was an Hermès Birkin 25, which retailed at around ₹10.2 lakh but was selling for roughly ₹18 lakh in the resale market.

That’s a pretty interesting premium for something that is technically still a handbag.

Forbes has been making a similar argument for years. Its research has looked at designer handbags particularly sought-after Hermès pieces as an alternative investment, comparing their appreciation with traditional luxury assets such as art.

Of course, that doesn’t mean your wardrobe is suddenly a stock portfolio. But it does show that something interesting is happening in the luxury market.

Scarcity Is Doing A Lot Of The work

The most valuable handbags aren’t necessarily the most expensive ones. They’re often the ones people can’t easily get.

Limited production, discontinued designs, rare colours and materials, celebrity associations and strong brand demand can all contribute to resale value.

And that explains the waitlists.

The scarcity itself becomes part of the product. If everyone could walk into a store tomorrow and buy the same bag, some of that exclusivity and potentially some of its resale appeal would disappear.

It’s the same basic idea we see with many collectibles: when supply is limited and demand stays strong, people are willing to pay more.

This Is Also Creating A New Kind Of Collector

There are serious collectors building entire portfolios of handbags. Some buy specific models because they believe they will hold their value. Others look for pieces that are rare or difficult to find.

And yes, there are people whose collections are large enough to require dedicated storage.

At that point, we’re moving beyond fashion. We’re talking about an asset that someone is deliberately acquiring, preserving and potentially reselling.

And Then There’s The Collateral Angle

Here’s where things get even more interesting.

In some markets, specialist lenders allow owners to borrow against valuable luxury handbags, using them as collateral. In simple terms, the bag is valued and the owner can potentially access a loan against that value.

But this is where one should draw the line between “valuable asset” and “investment.”

Not every designer bag will qualify. And not every bag will be appreciated. Brand, model, condition, authenticity, rarity and resale demand can all influence its value.

So, are designer bags actually investments?

Sometimes. But not every expensive handbag is an investment. A stock can generate dividends. A bond can generate interest. A property can generate rent. A handbag doesn’t do any of that.

Its investment potential comes from what someone else may be willing to pay for it later. And that makes the market much more dependent on trends, scarcity and consumer demand.

So yes, a ten lakh handbag could potentially become more valuable over time.

But that doesn’t mean spending ten lakh on a handbag is automatically a smart financial decision. The smarter way to look at it may be this: a designer bag can be a luxury purchase that happens to have investment potential, not an investment that happens to be a bag.

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Planning a Destination Wedding This Season? Do the Money Math First

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Planning a Destination Wedding This Season? Do the Money Math First

Destination weddings are having a big moment. But before you book that beach resort or palace, there’s one thing worth checking first: Can your budget actually handle it? A 2026 report estimates the average destination wedding in India at around ₹58 lakh, with destination weddings expected to make up an even larger share of Indian weddings in the coming years. And that ₹58 lakh isn’t just a venue bill.

Your Guest List Is Your First Expense

Every additional guest can mean another room, meal, transfer, activity and possibly a flight.

So before deciding on the destination, decide how many people you’re actually willing to spend on.

A smaller guest list could leave you with more room in the budget for the things you genuinely care about without pushing your total spending higher.

The Destination Changes The Math

Goa, Udaipur, Jaipur or a luxury resort in the hills may look very different on Instagram and on the final bill.

You need to factor in:

  • Venue and accommodation
  • Food and beverages
  • Guest travel
  • Local transportation
  • Décor and entertainment
  • Photography and makeup
  • Vendor travel and accommodation

And during the peak wedding season, higher demand can also mean higher prices.

If your dates are flexible, comparing peak-season and off-season prices could help bring the cost down.

Don’t Budget Only For The Wedding Day

A destination wedding often means paying for multiple days.

That means your budget needs to account for hotel nights, meals, transfers and all the little expenses that tend to appear once the wedding planning begins.

One useful approach is to create an all-in budget before paying any advance.

Not: Venue = ₹30 lakh

But: Wedding = venue + stay + travel + food + vendors + décor + contingency.

And Please Keep A Buffer

Wedding expenses have a habit of growing. An extra room here. A last-minute vendor there. Additional décor. A delayed flight.

Keep a separate contingency amount instead of putting every available rupee into the wedding. And if you’re considering wedding insurance, check exactly what the policy covers, its exclusions and claim limits before buying it.

The Money Checklist

Before booking that dream destination, ask:

  • What’s our maximum budget?
  • How many guests are we actually paying for?
  • What’s the total travel and accommodation cost?
  • Can changing the date reduce the cost?
  • Have we included a contingency fund?
  • Are we borrowing more than we’re comfortable repaying?

Because a beautiful wedding shouldn’t come with a financial hangover.

The goal isn’t to spend the most. It’s to celebrate without spending the next few years recovering from it.

Sources: Economic Times and 2026 wedding-industry estimates. 

Disclaimer: Costs are indicative and may vary depending on the destination, guest count, wedding date and venue. 

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