Adfactors PR and Vikas Khemani, Founder and CIO of Carnelian Asset Management & Advisors, have acquired a stake in creator-led marketing company WLDD. The financial terms and size of the stake have not been disclosed. As part of the transaction, Adfactors PR CEO Nijay N Nair, who also oversees the consultancy’s mergers and acquisitions and global initiatives, will join WLDD’s board. Khemani has made the investment in his personal capacity.<\/p>\n\n\n\n
The investment comes as WLDD broadens its business beyond meme and influencer marketing into creator platforms, content, distribution, production and brand solutions.<\/p>\n\n\n\n
Founded in 2018 by Arihant Jain, Jaidev Kesti and Vivekanand Kilari, WLDD initially operated as a meme-marketing company before expanding its portfolio to address a wider range of digital and creator-led marketing requirements.<\/p>\n\n\n\n
The company said it has recorded a 55% compound annual growth rate (CAGR) over the past three years and currently employs more than 350 people across Bengaluru, Mumbai and Delhi.<\/p>\n\n\n\n
Its businesses include Solo, a creator platform; Meme\u2019d, a short-form content unit; Crunch Studios, its production arm; and Imagined Studio, which focuses on brand and product design.<\/p>\n\n\n\n
WLDD has worked with brands including Amazon, Coca-Cola, OpenAI, Spotify, Netflix, Tata Motors, Philips, Rapido, Tinder and Audible.<\/p>\n\n\n\n
The transaction follows WLDD’s $1.25 million seed funding round in 2023, which was led by Negen Capital.<\/p>\n\n\n\n
In 2025, the company also acquired select intellectual property of ScoopWhoop from The Good Glamm Group. The transaction was valued at around Rs 20 crore, according to reports.<\/p>\n\n\n\n
The latest investment brings a communications consultancy and an investment professional into WLDD’s shareholder base as the company seeks to expand its presence across the broader creator and digital marketing ecosystem.<\/p>\n\n\n\n
For Adfactors PR, the investment provides an opportunity to strengthen its capabilities around creator-led marketing, digital culture and online communities.<\/p>\n\n\n\n
The communications industry has increasingly expanded beyond traditional media relations as brands seek to reach audiences through creators, social platforms and digital communities. WLDD’s existing operations give Adfactors PR exposure to these segments while potentially creating opportunities for collaboration between communications and creator-led marketing.<\/p>\n\n\n\n
Madan Bahal, Co-founder and Managing Director of Adfactors PR, said digital culture, creator communities and the speed at which narratives travel are reshaping reputation and influence.<\/p>\n\n\n\n
He added that communications consultancies need to invest in capabilities spanning media, markets, technology and earned influence.<\/p>\n\n\n\n
For Vikas Khemani, the investment represents a personal bet on WLDD’s founders and the company’s position in the evolving attention economy.<\/p>\n\n\n\n
Khemani said India’s attention economy is reaching an inflexion point, with spending shifting from traditional media towards creator-led distribution.<\/p>\n\n\n\n
The investment also reflects the growing interest in businesses that operate at the intersection of creators, content, brands and digital distribution.<\/p>\n\n\n\n
WLDD Co-founder and CEO Arihant Jain said the company was founded on the view that memes, creators and internet communities were becoming an important form of communication and attention.<\/p>\n\n\n\n
The company now aims to build a broader platform for brands seeking capabilities across cultural understanding, content creation, distribution and creator-led engagement.<\/p>\n\n\n\n
The investment gives WLDD strategic backing from both a major communications consultancy and an investment professional, while the board appointment adds senior corporate and M&A experience to its leadership structure.<\/p>\n\n\n\n
With its expansion into creator platforms, production, content and brand solutions, WLDD is positioning itself beyond a traditional influencer-marketing agency.<\/p>\n\n\n\n
The company’s ability to sustain its reported growth rate and convert its expanded portfolio into larger and recurring client relationships will be key factors in determining the next phase of its growth.<\/p>\n\n\n\n
The investment comes as WLDD expands beyond meme and influencer marketing into creator platforms, content, production and brand solutions.<\/p>\n","protected":false},"excerpt":{"rendered":"
Adfactors PR and Vikas Khemani, Founder and CIO of Carnelian Asset Management & Advisors, have acquired a stake in creator-led marketing company WLDD. The financial terms and size of the stake have not been disclosed. As part of the transaction, Adfactors PR CEO Nijay N Nair, who also oversees the consultancy’s mergers and acquisitions and […]<\/p>\n","protected":false},"author":6,"featured_media":463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[49,48,47,50],"class_list":["post-462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-adfactors-pr-creator-marketing","tag-adfactors-pr-wldd-investment","tag-vikas-khemani-wldd","tag-wldd-creator-marketing"],"_links":{"self":[{"href":"https:\/\/thesimplehaishow.com\/thesimplehaishow\/wp-json\/wp\/v2\/posts\/462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesimplehaishow.com\/thesimplehaishow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesimplehaishow.com\/thesimplehaishow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesimplehaishow.com\/thesimplehaishow\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/thesimplehaishow.com\/thesimplehaishow\/wp-json\/wp\/v2\/comments?post=462"}],"version-history":[{"count":1,"href":"https:\/\/thesimplehaishow.com\/thesimplehaishow\/wp-json\/wp\/v2\/posts\/462\/revisions"}],"predecessor-version":[{"id":464,"href":"https:\/\/thesimplehaishow.com\/thesimplehaishow\/wp-json\/wp\/v2\/posts\/462\/revisions\/464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesimplehaishow.com\/thesimplehaishow\/wp-json\/wp\/v2\/media\/463"}],"wp:attachment":[{"href":"https:\/\/thesimplehaishow.com\/thesimplehaishow\/wp-json\/wp\/v2\/media?parent=462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesimplehaishow.com\/thesimplehaishow\/wp-json\/wp\/v2\/categories?post=462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesimplehaishow.com\/thesimplehaishow\/wp-json\/wp\/v2\/tags?post=462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}