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Festive Spending Is Rising. Could Your Festive Shopping Bill Could Be Bigger This Year?

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Indians are still spending this festive season. But the way they spend is changing. From gold to gadgets, consumers are thinking harder about where their money goes.

There was a time when festive shopping had a simple formula:

More offers = more shopping.

But the Indian consumer seems to be getting harder to impress.

Recent consumer research suggests that shoppers are becoming more deliberate about their festive purchases. A YouGov report found that 26% of Indian shoppers plan to maintain their usual festive budget but shop smarter. More importantly, quality is increasingly influencing purchase decisions, with 49% of consumers prioritising quality over price or discounts.

So, what does “shopping smarter” actually mean for your wallet?

It’s not always about spending less

Suppose you have ₹1 lakh to spend this festive season.

You could spread it across clothes, gadgets, dining, travel, gifts and everything else that catches your eye.

Or you could spend more on the things you genuinely value and cut back on purchases that are simply tempting because they are on sale.

That’s an important distinction.

Smart spending doesn’t always mean spending less. It means getting more value from the money you do spend.

For example, a ₹30,000 appliance that lasts several years could make more sense than repeatedly replacing a cheaper product.

The same logic applies to everything from smartphones to furniture.

The question isn’t just “How much is the discount?”

It is “What am I getting for the money?”

Gold is showing the same shift

Gold is perhaps the clearest example.

Gold prices are around 9% above last year’s festive-season peak, yet demand has not simply disappeared. Instead, consumers are adapting.

Recent industry reports suggest buyers are looking at lighter jewellery, gold exchanges and lower-value purchases to manage the impact of higher prices. Some jewellers have reported a 15-20% increase in gold exchanges.

In other words, consumers aren’t necessarily saying:

“Gold is too expensive. I’m not buying.”

They are saying:

“Gold is expensive. How can I buy it differently?”

That is a useful personal-finance mindset.

A higher price doesn’t automatically mean you need to stretch your budget. You can change the quantity, timing or product instead.

The same thing is happening with electronics

Several consumer electronics and appliance companies are raising prices this festive season, with some manufacturers announcing hikes of around 5-8% from October because of higher input costs.

So that Diwali upgrade you’ve been planning may cost more than it did last year.

But that doesn’t automatically make it a bad purchase.

It simply makes comparison more important.

Check the actual selling price. Compare models. Look at exchange offers. And if the upgrade isn’t necessary, ask yourself whether it needs to happen this Diwali at all.

The new festive spending rule

This Diwali, divide your spending into three buckets:

Things you’ve planned for:
The purchases you’ve actually been saving towards.

Things worth researching:
Gold, electronics, travel and other expensive purchases where comparing options can save you meaningful money.

Things you didn’t plan to buy:
The ₹2,000, ₹3,000 and ₹5,000 purchases that appear attractive only because they are on sale.

That last category can quietly eat into your festive budget.

And unlike a big purchase, you may not even notice it happening.

Your Diwali budget doesn’t need to be bigger

India’s festive economy may be growing. Retailers may be reporting strong demand. Brands may be offering bigger and more creative deals.

But your personal-finance goal doesn’t have to be spending more than last year.

It can simply be spending better.

Because the best festive purchase isn’t necessarily the one with the biggest discount.

It’s the one you still feel was worth the money after the lights are switched off and the sale banners disappear.

Simple Hai takeaway

This Diwali, don’t ask:

“How much can I buy?”

Ask:

“What is actually worth my money?”

Because a smarter festive budget isn’t always about spending less.

It’s about regretting less.

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Explainer

The ₹80,000 Phone: A Status Symbol or a Financial Mistake?

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For young earners, buying an expensive smartphone can feel like a reward for hard work. But when does the desire to look successful start getting in the way of building wealth?

The first salary brings a new kind of freedom. A young professional can finally buy things without asking for money. And often, the first big purchase is a smartphone.

Friends are flaunting their latest devices, Instagram is flooded with unboxing videos and a perfectly functional phone suddenly feels outdated. An ₹80,000 smartphone starts looking less like an expense and more like a reward for all the hard work.

But there is a difference between buying something because it adds value and buying it because it makes life look better to others.

India’s premium smartphone obsession

India’s smartphone market is moving towards premium devices. According to Counterpoint Research, smartphones priced above ₹30,000 accounted for 22% of smartphone shipments in India in 2025, their highest ever share.

A July 2026 Counterpoint Research survey also found that 46% of prospective smartphone buyers in India were willing to stretch their budgets to purchase their preferred phone despite price increases. Among consumers aged 25 to 30, the figure was 52%.

These numbers do not mean everyone buys expensive phones for status. Better cameras, performance and software support can justify the premium. However, they highlight how willing consumers can be to spend beyond their original budgets for a device they desire.

For young professionals still building their savings, this creates a dilemma: should the money go towards a premium phone or towards financial security?

What does an ₹80,000 phone actually cost?

Consider someone earning ₹40,000 a month and choosing between a ₹15,000 smartphone and an ₹80,000 device.

The premium phone costs twice their monthly salary before deductions. The budget alternative costs less than half of one month’s salary.

The difference is ₹65,000. That money could help build an emergency fund, pay for professional training or contribute towards future investments.

Of course, a premium phone may offer better features and a longer useful life. The point is not that expensive phones are always a bad purchase. It is whether the additional benefits justify the additional cost.

The EMI trap

Monthly instalments can make an expensive purchase feel manageable. Instead of thinking about ₹80,000, buyers focus on a smaller monthly payment.

But an affordable EMI does not automatically make a purchase financially sensible.

If repayments leave little money for savings, rent or other priorities, the phone may be stretching the budget more than it appears. Interest and fees can also increase the total cost.

The real cost of keeping up

The phone that attracts compliments today may become ordinary tomorrow. A newer model arrives, attention shifts and the excitement fades. The money spent, however, does not return.

For someone whose main motivation is social recognition, this creates an uncomfortable trade off. The owner bears the full cost while the approval may last only a short time.

Choosing a budget phone and keeping the ₹65,000 difference could create room for savings, experiences or investments. For illustration, ₹65,000 invested at an assumed annual return of 10% could grow to approximately ₹1.05 lakh over five years, before taxes and charges. Actual returns are not guaranteed.

So, should young earners buy budget phones?

Not necessarily. A premium phone can be worth the money when its features genuinely matter and the purchase fits comfortably within the buyer’s finances.

But before upgrading, it helps to ask: is the phone being purchased for its usefulness or because everyone else seems to have one?

Affordable smartphones have expanded the choices available to consumers. For everyday needs such as messaging, digital payments, browsing and streaming, a budget device may be sufficient.

A smartphone can signal purchasing power, but it cannot tell anyone how financially secure its owner really is.

The real flex is not owning the most expensive phone. It is being able to afford the things that matter without sacrificing the financial freedom that makes them possible.

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Explainer

Can Your Handbag Get You a Loan?

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Can Your Handbag Get You a Loan Now?

There was a time when buying a designer bag was fairly straightforward: you liked it, you could afford it, and you bought it.

Now, things are a little different.

People are booking appointments, joining waitlists and hunting down specific colours, materials and limited-edition pieces. There are collectors with entire rooms dedicated to their handbags. And increasingly, buyers aren’t looking at these bags only as fashion purchases; they are looking at what the bag could be worth years down the line.

That got me thinking: when did a handbag start looking like an investment?

The Numbers Are Making The Case

According to the Knight Frank Luxury Investment Index, handbags were the best-performing luxury collectible category in 2024, gaining 2.8%. 

Economic Times also highlighted how certain luxury handbags can sell for significantly more in the resale market than their original retail price. One example cited was an Hermès Birkin 25, which retailed at around ₹10.2 lakh but was selling for roughly ₹18 lakh in the resale market.

That’s a pretty interesting premium for something that is technically still a handbag.

Forbes has been making a similar argument for years. Its research has looked at designer handbags particularly sought-after Hermès pieces as an alternative investment, comparing their appreciation with traditional luxury assets such as art.

Of course, that doesn’t mean your wardrobe is suddenly a stock portfolio. But it does show that something interesting is happening in the luxury market.

Scarcity Is Doing A Lot Of The work

The most valuable handbags aren’t necessarily the most expensive ones. They’re often the ones people can’t easily get.

Limited production, discontinued designs, rare colours and materials, celebrity associations and strong brand demand can all contribute to resale value.

And that explains the waitlists.

The scarcity itself becomes part of the product. If everyone could walk into a store tomorrow and buy the same bag, some of that exclusivity and potentially some of its resale appeal would disappear.

It’s the same basic idea we see with many collectibles: when supply is limited and demand stays strong, people are willing to pay more.

This Is Also Creating A New Kind Of Collector

There are serious collectors building entire portfolios of handbags. Some buy specific models because they believe they will hold their value. Others look for pieces that are rare or difficult to find.

And yes, there are people whose collections are large enough to require dedicated storage.

At that point, we’re moving beyond fashion. We’re talking about an asset that someone is deliberately acquiring, preserving and potentially reselling.

And Then There’s The Collateral Angle

Here’s where things get even more interesting.

In some markets, specialist lenders allow owners to borrow against valuable luxury handbags, using them as collateral. In simple terms, the bag is valued and the owner can potentially access a loan against that value.

But this is where one should draw the line between “valuable asset” and “investment.”

Not every designer bag will qualify. And not every bag will be appreciated. Brand, model, condition, authenticity, rarity and resale demand can all influence its value.

So, are designer bags actually investments?

Sometimes. But not every expensive handbag is an investment. A stock can generate dividends. A bond can generate interest. A property can generate rent. A handbag doesn’t do any of that.

Its investment potential comes from what someone else may be willing to pay for it later. And that makes the market much more dependent on trends, scarcity and consumer demand.

So yes, a ten lakh handbag could potentially become more valuable over time.

But that doesn’t mean spending ten lakh on a handbag is automatically a smart financial decision. The smarter way to look at it may be this: a designer bag can be a luxury purchase that happens to have investment potential, not an investment that happens to be a bag.

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Explainer

Planning a Destination Wedding This Season? Do the Money Math First

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Planning a Destination Wedding This Season? Do the Money Math First

Destination weddings are having a big moment. But before you book that beach resort or palace, there’s one thing worth checking first: Can your budget actually handle it? A 2026 report estimates the average destination wedding in India at around ₹58 lakh, with destination weddings expected to make up an even larger share of Indian weddings in the coming years. And that ₹58 lakh isn’t just a venue bill.

Your Guest List Is Your First Expense

Every additional guest can mean another room, meal, transfer, activity and possibly a flight.

So before deciding on the destination, decide how many people you’re actually willing to spend on.

A smaller guest list could leave you with more room in the budget for the things you genuinely care about without pushing your total spending higher.

The Destination Changes The Math

Goa, Udaipur, Jaipur or a luxury resort in the hills may look very different on Instagram and on the final bill.

You need to factor in:

  • Venue and accommodation
  • Food and beverages
  • Guest travel
  • Local transportation
  • Décor and entertainment
  • Photography and makeup
  • Vendor travel and accommodation

And during the peak wedding season, higher demand can also mean higher prices.

If your dates are flexible, comparing peak-season and off-season prices could help bring the cost down.

Don’t Budget Only For The Wedding Day

A destination wedding often means paying for multiple days.

That means your budget needs to account for hotel nights, meals, transfers and all the little expenses that tend to appear once the wedding planning begins.

One useful approach is to create an all-in budget before paying any advance.

Not: Venue = ₹30 lakh

But: Wedding = venue + stay + travel + food + vendors + décor + contingency.

And Please Keep A Buffer

Wedding expenses have a habit of growing. An extra room here. A last-minute vendor there. Additional décor. A delayed flight.

Keep a separate contingency amount instead of putting every available rupee into the wedding. And if you’re considering wedding insurance, check exactly what the policy covers, its exclusions and claim limits before buying it.

The Money Checklist

Before booking that dream destination, ask:

  • What’s our maximum budget?
  • How many guests are we actually paying for?
  • What’s the total travel and accommodation cost?
  • Can changing the date reduce the cost?
  • Have we included a contingency fund?
  • Are we borrowing more than we’re comfortable repaying?

Because a beautiful wedding shouldn’t come with a financial hangover.

The goal isn’t to spend the most. It’s to celebrate without spending the next few years recovering from it.

Sources: Economic Times and 2026 wedding-industry estimates. 

Disclaimer: Costs are indicative and may vary depending on the destination, guest count, wedding date and venue. 

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