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UPI at 10: India’s Digital Payments Network Enters a New Phase

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UPI at 10: India’s Digital Payments Network Enters a New Phase

UPI’s next decade will focus on security, financial inclusion, credit access, sustainability and global expansion. India’s Unified Payments Interface (UPI) has completed 10 years, marking a decade in which digital payments have become a part of everyday transactions across the country. From large retailers to small shops, roadside vendors and autorickshaw drivers, QR-based payments have significantly reduced the need for cash and made bank-to-bank transfers easier for consumers and businesses. The scale of this transformation is reflected in UPI’s transaction numbers. Annual transaction volume increased from 1.78 crore in FY2016-17 to more than 24,162 crore in FY2025-26. Transaction value rose from Rs 0.07 lakh crore to around Rs 314 lakh crore during the same period. The number of banks live on the platform also increased from 44 to 703. In July 2026 alone, UPI processed 2,366 crore transactions worth Rs 29.9 lakh crore.

How UPI Changed Digital Payments

UPI was launched as an interoperable payment system, allowing customers to make payments between different banks and payment applications without needing to understand the underlying banking infrastructure.

The pilot was launched by the National Payments Corporation of India (NPCI) on April 11, 2016, with 21 member banks. Banks began offering UPI-enabled applications to customers from August 25 that year.

One of the major factors behind its adoption was the QR code. Unlike traditional card payments, merchants could accept digital payments without investing in expensive point-of-sale machines.

This helped bring small businesses into the digital payments ecosystem. According to NPCI Managing Director and CEO Dilip Asbe, merchants account for 63% of UPI transaction volume, while about 86% of merchant payments are below Rs 500.

The Role of Financial Inclusion

UPI’s growth has taken place alongside the expansion of bank accounts, Aadhaar-based identity infrastructure, smartphones and affordable mobile data.

The Jan Dhan-Aadhaar-Mobile, or JAM, framework provided an important foundation for the expansion of digital financial services. Demonetisation in 2016 and the COVID-19 pandemic later accelerated the adoption of digital and contactless payments.

The impact has also extended beyond payment convenience. Digital transactions create a record of economic activity, which could help small merchants build a financial history and potentially improve access to formal credit.

According to Asbe, the next stage of UPI’s development could increasingly involve credit, investments and insurance rather than payments alone.

UPI Expands Beyond India

UPI has also become part of India’s efforts to expand digital payment connectivity internationally.

The system is currently operational in 11 countries. India is pursuing different models, including enabling Indian travellers to make merchant payments abroad, linking UPI with foreign instant-payment systems and supporting countries interested in developing sovereign payment infrastructure based on UPI technology.

The UPI-PayNow linkage with Singapore is one example of connecting domestic real-time payment systems across borders. Such linkages could help make international remittances faster and reduce transaction friction.

Sustainability Becomes a Key Question

Despite its rapid expansion, UPI faces questions about the long-term economics of operating the network.

Consumers have become accustomed to making UPI payments without transaction charges, while zero Merchant Discount Rate (MDR) has supported widespread merchant adoption. However, operating a payment network at this scale involves costs related to servers, cybersecurity, fraud prevention, banking infrastructure and technology upgrades.

RBI Governor Sanjay Malhotra has said that the costs of maintaining the system ultimately have to be paid by someone, while discussions around the precise MDR structure remain under consideration.

The government has indicated that consumers will not be charged for UPI transactions and that person-to-person payments will remain free. Any MDR, if introduced, would be limited to certain categories of merchant transactions above a specified threshold, according to the source.

The challenge for policymakers will be to maintain affordable access while ensuring that banks, fintech companies and infrastructure providers have sufficient resources to invest in capacity, security and innovation.

Security and Resilience in Focus

As UPI becomes increasingly important to everyday commerce, reliability and security are becoming major priorities.

Cybersecurity, fraud prevention, network redundancy, grievance redressal and capacity planning are expected to become increasingly important as transaction volumes grow.

Artificial intelligence could also play a role in the next phase, including through voice-based payments, improved fraud prevention and stronger network scalability.

For a country with multiple languages and varying levels of digital literacy, voice-based payment services could potentially make digital transactions accessible to a wider section of users.

What the Next Decade Could Bring

UPI’s first decade was largely about making digital payments accessible and routine. Its next phase could focus on using the same infrastructure to expand access to other financial services.

The key challenges will include reducing fraud, improving system resilience, developing a sustainable financial model, expanding formal credit access and making cross-border payments easier.

With UPI already processing billions of transactions each month, its future will depend not only on how many payments it can handle, but also on how effectively the infrastructure can support wider financial participation.

The next decade, therefore, could determine whether UPI remains primarily a payments platform or becomes a broader foundation for access to formal financial services.

Source: The Economic Times

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Economy

GST Collections Rise 15% YoY to Nearly Rs 2 Lakh Crore in August

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GST Collections Rise 15% YoY to Nearly Rs 2 Lakh Crore in August

India’s gross Goods and Services Tax (GST) collections rose 15% year-on-year (YoY) to nearly Rs 2 lakh crore in August, extending a period of strong revenue growth, according to government data released on September 1. Gross GST collections stood at Rs 1.998 lakh crore in August, compared with Rs 1.74 lakh crore in the same month last year. The latest increase follows 15.4% growth in July and 13.9% in June, marking the third consecutive month of double-digit growth.

Import Revenues Drive Growth

The rise in August collections was led largely by GST revenue from imports.

Import-related gross GST revenue increased 29% to Rs 62,604 crore in August from Rs 48,546 crore a year earlier. In comparison, domestic GST revenue grew 9.3% to Rs 1.37 lakh crore from Rs 1.26 lakh crore.

The stronger growth in import-related collections provided a significant boost to the overall GST revenue figure during the month.

GST Collections Rise 15% YoY to Nearly Rs 2 Lakh Crore in August

Higher Refunds Moderate Net Collections

While gross collections remained strong, net GST revenue grew at a slower pace because of a sharp increase in refunds.

Total refunds rose 67.9% to Rs 31,795 crore in August from Rs 18,935 crore a year earlier. Domestic refunds increased 72.6%, while export GST refunds processed through ICEGATE rose 61.8%.

After accounting for refunds, net GST collections increased 8.3% to Rs 1.68 lakh crore, compared with Rs 1.55 lakh crore in August 2025.

Net domestic GST revenue grew 3.4% to Rs 1.19 lakh crore, while net customs GST collections rose 22.3% to Rs 49,299 crore.

GST Collections Rise 11% in FY27 So Far

For the April-August period of FY27, gross GST collections increased 11% to Rs 10.43 lakh crore, compared with Rs 9.40 lakh crore during the corresponding period last year.

Domestic gross GST revenue grew 5.3% during the first five months of the financial year, while revenue from imports increased 27.3%.

Net GST collections rose 9% to Rs 8.90 lakh crore during April-August. Cumulative refunds during the period increased 23.8% to Rs 1.53 lakh crore.

State-Level Performance Varies

GST collection growth remained uneven across major states in August.

Uttar Pradesh recorded 19% growth in domestic GST collections, followed by Telangana at 16% and Gujarat at 15%. Karnataka and Kerala recorded 13% growth each, while Haryana and Punjab reported 12% growth.

Maharashtra, the country’s largest contributor, recorded an 8% increase in collections to Rs 28,779 crore.

Some states reported declines. Tamil Nadu’s collections fell 1%, while Odisha and Andhra Pradesh recorded 7% declines each. Rajasthan and Goa saw collections fall 2%.

Assam recorded a sharp 162% increase in GST collections during the month.

What the Numbers Show

The August data points to continued strength in India’s overall tax revenue, but the composition of growth is important. Import-related GST collections grew much faster than domestic revenues, while the sharp increase in refunds moderated the rise in net collections.

The sustained growth in gross GST revenue through the first five months of FY27 provides a positive signal for government tax receipts. However, the relatively slower growth in net collections highlights the impact of rising refunds on the revenue available after adjustments.

Source: Moneycontrol

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Food Industry, Delivery Apps Rush to Clean Up Act as Hygiene Checks Tighten

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Food Industry, Delivery Apps Rush to Clean Up Act as Hygiene Checks Tighten

The food industry is stepping up its focus on hygiene and food safety as regulatory scrutiny and consumer expectations grow. Restaurants, food delivery platforms and their suppliers are tightening checks across kitchens, ingredients and food-handling processes to ensure that safety standards are followed.

Restaurants Tighten Kitchen Checks

Large restaurant chains are increasingly asking suppliers to meet stricter quality standards and are carrying out more frequent inspections at their outlets. Checks are focusing on ingredients such as meat, buns, ketchup and fresh produce, along with kitchen cleanliness, food segregation and staff hygiene. Restaurants are also investing in employee training and regular hygiene audits to reduce the risk of food safety violations.

Delivery Platforms Face Greater Responsibility

Food delivery platforms are also becoming an important part of the food safety chain. Since customers cannot see how their food is prepared when ordering online, platforms are under growing pressure to ensure that restaurants listed on their apps follow basic hygiene and safety requirements. This has led to greater attention towards restaurant audits, documentation and compliance.

Focus on Ingredients and Transparency

Another major concern is the use of unauthorised ingredients or substitutes that may not be clearly disclosed to customers. Restaurants and food businesses are being encouraged to ensure that the ingredients they use match what is mentioned on their menus and product information. Greater transparency can help businesses avoid regulatory issues while also building consumer trust.

Regulators Push for Stronger Compliance

Food safety authorities are increasing their focus on inspections and compliance across the food supply chain. The aim is to ensure that food safety standards are followed not just by restaurants, but also by suppliers, manufacturers and other businesses involved in getting food to consumers. Better record-keeping, traceability and accountability are becoming increasingly important.

Technology Joins the Food Safety Push

Technology could also play a bigger role in improving food safety. Digital systems can help businesses track suppliers, monitor ingredients, maintain quality records and identify gaps in compliance. For large restaurant chains and delivery platforms, such systems can make it easier to monitor standards across multiple outlets and partners.

What It Means for Consumers

For consumers, the tightening of hygiene checks could mean safer food and greater transparency. As food delivery becomes a regular part of everyday life, customers increasingly expect the same safety standards from delivered food as they do from restaurants they visit in person.

The larger shift is clear: food safety is no longer just about passing an inspection. For restaurants, suppliers and delivery platforms, maintaining consistent hygiene and quality standards is becoming essential to protecting both consumer trust and the business itself.

Source: The Economic Times 

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Adfactors PR, Vikas Khemani Acquire Stake in Creator Marketing Firm WLDD

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Adfactors PR, Vikas Khemani Acquire Stake in Creator Marketing Firm WLDD

Adfactors PR and Vikas Khemani, Founder and CIO of Carnelian Asset Management & Advisors, have acquired a stake in creator-led marketing company WLDD. The financial terms and size of the stake have not been disclosed. As part of the transaction, Adfactors PR CEO Nijay N Nair, who also oversees the consultancy’s mergers and acquisitions and global initiatives, will join WLDD’s board. Khemani has made the investment in his personal capacity.

WLDD Expands Beyond Influencer Marketing

The investment comes as WLDD broadens its business beyond meme and influencer marketing into creator platforms, content, distribution, production and brand solutions.

Founded in 2018 by Arihant Jain, Jaidev Kesti and Vivekanand Kilari, WLDD initially operated as a meme-marketing company before expanding its portfolio to address a wider range of digital and creator-led marketing requirements.

The company said it has recorded a 55% compound annual growth rate (CAGR) over the past three years and currently employs more than 350 people across Bengaluru, Mumbai and Delhi.

Its businesses include Solo, a creator platform; Meme’d, a short-form content unit; Crunch Studios, its production arm; and Imagined Studio, which focuses on brand and product design.

WLDD has worked with brands including Amazon, Coca-Cola, OpenAI, Spotify, Netflix, Tata Motors, Philips, Rapido, Tinder and Audible.

Investment Follows 2023 Seed Funding

The transaction follows WLDD’s $1.25 million seed funding round in 2023, which was led by Negen Capital.

In 2025, the company also acquired select intellectual property of ScoopWhoop from The Good Glamm Group. The transaction was valued at around Rs 20 crore, according to reports.

The latest investment brings a communications consultancy and an investment professional into WLDD’s shareholder base as the company seeks to expand its presence across the broader creator and digital marketing ecosystem.

Strategic Interest in the Creator Economy

For Adfactors PR, the investment provides an opportunity to strengthen its capabilities around creator-led marketing, digital culture and online communities.

The communications industry has increasingly expanded beyond traditional media relations as brands seek to reach audiences through creators, social platforms and digital communities. WLDD’s existing operations give Adfactors PR exposure to these segments while potentially creating opportunities for collaboration between communications and creator-led marketing.

Madan Bahal, Co-founder and Managing Director of Adfactors PR, said digital culture, creator communities and the speed at which narratives travel are reshaping reputation and influence.

He added that communications consultancies need to invest in capabilities spanning media, markets, technology and earned influence.

Khemani Bets on WLDD’s Growth

For Vikas Khemani, the investment represents a personal bet on WLDD’s founders and the company’s position in the evolving attention economy.

Khemani said India’s attention economy is reaching an inflexion point, with spending shifting from traditional media towards creator-led distribution.

The investment also reflects the growing interest in businesses that operate at the intersection of creators, content, brands and digital distribution.

WLDD Co-founder and CEO Arihant Jain said the company was founded on the view that memes, creators and internet communities were becoming an important form of communication and attention.

The company now aims to build a broader platform for brands seeking capabilities across cultural understanding, content creation, distribution and creator-led engagement.

What the Investment Means for WLDD

The investment gives WLDD strategic backing from both a major communications consultancy and an investment professional, while the board appointment adds senior corporate and M&A experience to its leadership structure.

With its expansion into creator platforms, production, content and brand solutions, WLDD is positioning itself beyond a traditional influencer-marketing agency.

The company’s ability to sustain its reported growth rate and convert its expanded portfolio into larger and recurring client relationships will be key factors in determining the next phase of its growth.

The investment comes as WLDD expands beyond meme and influencer marketing into creator platforms, content, production and brand solutions.

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